Personal Development

Let every member of any cooperative group set his heart upon the achievement of the same definite end, in a spirit of perfect harmony, and the way has been paved for the development of a Master Mind, providing all members of the group willingly subordinate their own personal interests for the attainment of the objective for which the group is aiming.

The United States of America has become one of the most powerful nations on earth, largely because of the highly organized co-operative effort between the states. It will be helpful to remember that these United States were born as the result of one of the most powerful Master Minds ever created.

The members of this Master Mind were the signers of the Declaration of Independence. The men who signed that document either consciously or unconsciously put into operation the power known as the Master Mind, and that power was sufficient to enable them to defeat all the soldiers who were sent into the field against them. The men who fought to make the Declaration of Independence endure did not fight for money, alone; they fought for a principle - the principle of freedom, which is the highest known motivating force.

A great leader, whether in business, finance, industry or statesmanship, is one who understands how to create a motivating objective which will be accepted with enthusiasm by every member of his group of followers. In politics a live issue is everything!

By live issue is meant some popular objective toward the attainment of which the majority of the voters can be rallied. These issues generally are broadcast in the form of snappy slogans, such as Keep Cool with Coolidge, which suggested to the minds of the voters that to keep Coolidge was the equivalent of keeping prosperity.

It worked!

During Lincoln's election campaign the cry was, Stand back of Lincoln and preserve the Union. It worked.

Woodrow Wilson's campaign managers, during his second campaign, coined the slogan, He kept us out of war, and it worked. The degree of power created by the co-operative effort of any group of people is measured, always, by the nature of the motive, which the group is laboring to attain. This may be profitably home in mind by all who organize group effort for any purpose whatsoever.